Turner Classic Movies today announced the launch of a new branding campaign positioning the network as the “ultimate movie destination” with network tagline “Let’s Movie.” TCM will launch the brand campaign on-air and online at TCM.com and on the Watch TCM mobile apps on Tuesday, and will promote through social media activations, as well as linear, out-of-home and digital elements. The campaign is intended to attract a broader audience to TCM, stressing that the network…

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Topics:  turner classic    let s   movie   tcm   brand campaign   network   launch   
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