Tv Shows Take A Back Seat As Upfronts Focus On New Ad Tech

TV used to be about shows. Now, based on many of the industry’s glitzy upfront presentations that took place this week, it’s all about algorithms. At show after show, NBCUniversal, Disney, Fox, Paramount, Univision and The CW spent time hawking new scripted comedies and dramas; unscripted series; lots of sports; and even movies.

Topics:  nbcuniversal   disney   fox   paramount   univision   the cw   tv   shows   
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