Bloom & Wild, a London-based startup that takes an updated and online approach to the very traditional business of ordering and delivering flowers, has seen business blossom in the last year. And today, it is announcing a big round of funding to help it double down on the opportunity ahead. The company has raised £75 million ($102 million), a Series D that it plans to use to continue expanding across Europe (in addition to the UK, it operates today in Ireland, France, Germany and Austria) as it also continues to build out the business through technology, hiring new talent, thinking up more ideas and new partnerships, such as a new deal with supermarket giant Sainsbury’s to spearhead a new brick-and-mortar push. “We’ve been extremely fortunate to have been able to continue trading when we know how tough the past nine months or so has been for many,” said Aron Gelbard, Bloom & Wild’s co-founder & CEO, in an emailed interview.

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