It's become exceedingly challenging to serve the modern consumer, with travelers and guests demanding premium service at minimal costs, along with a thirst for transparency of how, and what, they're being served. Milwaukee-area hospitality executives discussed how they're meeting the wants of today's consumers, among other things, at the Milwaukee Business Journal's Business of Hospitality event last week at The Pfister Hotel. Watch the video below to hear Rodney Ferguson, CEO and general manager…