Viacom To Sell U.s. Ads For Snapchat

Brian Steinberg, Variety
Tue, 02/09/2016 - 5:30am

Viacom, which has been working to broaden its toehold in digital media, said it had struck a pact with social-media company Snapchat that will allow the New York entertainment conglomerate to sell U.S.. advertising for Snapchat and bundle it into packages with its TV clients. The deal also has a content component, creating two new...

Topics: snapchat new york u.s tv viacom

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Viacom To Sell U.s. Ads For Snapchat

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