The lingerie brand, part of the L Brands Inc. (TICKER:LB) portfolio, may need to reconsider its marketing efforts, particularly its televised fashion show, which saw ratings for its 2017 production plummet nearly 30%.
MarketWatch.com - Top Stories, MarketWatch
Fri, 04/20/2018 - 3:50am
The lingerie brand, part of the L Brands Inc. (TICKER:LB) portfolio, may need to reconsider its marketing efforts, particularly its televised fashion show, which saw ratings for its 2017 production plummet nearly 30%.