For years, Virgin Group has tried to break into the cruise industry--a travel market that seems uniquely suited to its chic, saucy brand--without much to show for it. Now, a retired cruise CEO says he figured out how to launch a line and make investors rich--and that Richard Branson's company swiped it to start Virgin Cruises.

Topics:  virgin group   ceo   richard branson   cruises   

 

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