The Volkswagen Atlas is brand new for 2018. It is VW's new flagship SUV. The Atlas is designed to conquer the US market. It starts at $30,500, however, our V6 AWD SEL Premium test car costs $49,415. SUVs are a must-have these days for any car company hoping to do business in the US. In July, 40% of all vehicles sold in this country were crossovers and SUVs. America simply has an insatiable appetite for these vehicles.