Walmart Walmart and Ellen DeGeneres are launching a new affordable fashion line called EV1. The line, which is launching September 10, will feature denim, t-shirts, accessories, and sneakers that cost less than $30. The new line is part of a series of moves that Walmart has made this year to establish Walmart.com as a fashion destination. Walmart is partnering with Ellen DeGeneres to launch a new fashion line featuring denim, t-shirts, accessories, and sneakers that all cost less than $30.