About four months ago, cigar boxes, matchbooks, and coffee tins bearing the name and likeness of 19th-century poet Walt Whitman began appearing on the Show & Tell section of Collectors Weekly. Turns out, as Lisa Hix learned when she spoke to Ed Centeno, who posted the items from his personal collection, Whitman's name and bearded visage were once used to sell everything from tobacco products and booze to apple sauce.
Walt Whitman — Patriotic Poet, Gay Iconoclast, Shrewd Marketing Ploy, Or All Three?
Ben Marks, Boing Boing
Wed, 05/04/2016 - 3:37pm
Topics: show tell collectors weekly lisa hix ed centeno temperance union civil war washington d.c army gilded age frank hartmann spark cigar factory camden new jersey binghamton new york americans horace traubel that it whitman walt whitman hartmann patriotic poet gay marketing advertising cigars work apple boxes sauce branding sell good
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