Produced and directed by by Justin Wolfson, edited by Chris Jones. Click here for transcript. Today Nintendo is a household name, the family-friendly gaming equivalent of a major brand like Disney. But it wasn't always that way. Ars Technica's latest War Stories video looks at the early days of Nintendo's 80s invasion of American shores and the marketing muscle it took to convince the American public that this Japanese company could revive a floundering video game market. Building a brand Perhaps more than anyone else, the person who helped massage Nintendo's early branding and image in the United States was Gail Tilden, the company's US marketing manager.

Topics:  justin wolfson   chris   jones   today nintendo   disney   ars technica   war stories   american   japanese   building   united states   gail tilden   donkey kong   game    watch   read   comments   us   nintendo   america   company   marketing   video   brand   early   
  • War Stories: How Nintendo sold the NES to a skeptical country
    Today Nintendo ... full War Stories video to hear more about the thinking behind those first iconic "black box" game packages, the efforts to get celebrity star power behind the NES, and the ...
    10/29/2020 - 4:10 am | View Link
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