Western Companies Are Getting Creative With Their Chinese Names

MCDONALD’S drew ridicule in China when it changed its registered name there to Jingongmen, or “Golden Arches”, in October, after it was sold to a Chinese consortium. Some on Weibo, a microblogging site, thought it sounded old-fashioned and awkward, others that it had connotations of furniture. The fast-food chain was quick to reassure customers that its restaurants would continue to go by Maidanglao, a rough transliteration that has, over the years, become a recognisable brand name.

Topics:  china    golden arches    october   weibo   maidanglao   amanda liu   labbrand   shanghai   companies   bmw   baoma   chinese   
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