Enlarge / Vision Pro: The computer you can keep using while grabbing unbranded sparkling water from the fridge (credit: Apple) We're still reeling a bit from today's announcement of Vision Pro, Apple's biggest new platform/hardware product rollout in years. The magnitude of the entirely new computing interface the company is trying to sell here is matched only by the augmented reality headset's significant $3,499 starting price. Whether or not Apple's gambit here can succeed in a headset-curious but still largely headset-skeptical market will depend in large part on the quality of the "immersive" experience Apple can deliver.