Black Friday sales are everywhere. Judging by retailers’ advertisements stuffed with language like “must-have deals” and “can’t-miss epic finds,” you’d be led to believe that every deal is too good to pass up. But what actually makes a Black Friday deal worth pursuing? An item’s reduced price, availability and affordability are key elements. Here’s what to consider before you buy. The item is selling at the best price Prices fluctuate throughout the year, making it difficult to recognize whether the deal being offered is actually the best of the best.