Twenty years ago, when the eco-home products company Seventh Generation was in its heyday, co-founder and then-CEO Jeffrey Hollender trademarked the name Rainforest Rubbers, assuming that, as with cleaning and parenting products, people would be into sustainably-produced condoms. Nothing came of that idea, until Hollender's millennial-aged and business-school-educated daughter, angered by how so few women her age wanted to buy condoms and frustrated by the dearth of sex products with natural ingredients, decided to get involved. So decades after its conception, the father-daughter duo finally brought Hollender's idea to fruition, dumping his name for something sleeker and creating a condom that's sustainably produced, lacks the carcinogenic chemicals found in the standard brand, and is marketed specifically for women.

 

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