Yahoo To Buy Interclick For $270 Million

Internet company Yahoo Inc. has agreed to buy online advertising network Interclick Inc. for $270 million in cash.

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  • Sharing My InterClick Thesis
    Initiating Coverage with a Buy Rating (Michael Ranalli) Company interClick (Pending:ICLK) is a unique display advertising company that is hired by digital ad agencies to run fully transparent audience targeted marketing campaigns for Fortune 1000 companies.
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    But over the last few years advertising technology has grown more sophisticated and advertisers themselves have come under financial pressures, prompting many of them to buy ads more cheaply ... online advertising company Interclick, which allows marketers ...
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    Their aim is to buy ad tech that will help Yahoo charge higher rates for ... Yahoo already has tech that can do what Turn does, thanks to recent acquisitions like Interclick - now known as "Genome from Yahoo." All that aside, the other big reason Turn ...
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  • Yahoo Gives “Retargeters” the Boot. Ad Networks Next?
    Yahoo U.S. head Ross Levinsohn is trying upgrade his sales technology and staff with a variety of moves, including his recently announced deal to buy Interclick, though that deal won’t close for several months.
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  • Yahoo’s Interclick Play Is a Head-Scratcher
    If, on the other hand, the Interclick purchase was all about strengthening sales, sheesh, aren’t there easier and better ways to do that? After Digiday broke the news ... This is a legit way for them to buy talent and technology. It’s not a big bet ...
    11/1/2011 - 1:00 pm | View Link
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    Yahoo! est une société américaine de services sur Internet, opérateur notamment d'un portail web. À l'origine, Yahoo! était uniquement un annuaire Web, créé ...
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    Yahoo! is a computer software and web search engine company founded on March 1, 1995. The company is a public corporation and its headquarters is located in Sunnyvale ...
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    2010. March 2010: Yahoo! acquires sports mobile and social gaming startup Citizen Sports. This acquisition provided a valuable mobile property as well as strong ...
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