Yahoo Teams With Newspapers To Sell Ads

More on NewspapersTerry Widener has been selling newspaper ads for 35 years. But until last fall, Ms. Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad. Then in a two-week sales "blitz" intended to test an innovative partnership between newspapers and Yahoo, she persuaded advertisers to buy $200,000 in online ads that ran on the paper's Web site and on Yahoo.

Sections:  news   business   
Topics:  advertising   newspapers   online ads   search engine   yahoo   
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