Yahoo Teams With Newspapers To Sell Ads

More on NewspapersTerry Widener has been selling newspaper ads for 35 years. But until last fall, Ms. Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad. Then in a two-week sales "blitz" intended to test an innovative partnership between newspapers and Yahoo, she persuaded advertisers to buy $200,000 in online ads that ran on the paper's Web site and on Yahoo.

Sections:  news   business   
Topics:  advertising   newspapers   online ads   search engine   yahoo   
  • How fantasy football exploded online and kept Yahoo relevant
    You had to parse through newspapers to get the previous day's ... which squares off against their pals' teams. A big benefit of using Yahoo year after year is that it makes everything easy.
    10/22/2020 - 12:01 pm | View Link
  • What Awaits North American Construction (NOA) in Q3 Earnings?
    Reduced activities at the company's sites, cancellations and delays owing to coronavirus-led restrictions are likely to weigh on North American Construction Group's (NOA) Q3 results.
    10/21/2020 - 3:58 am | View Link
  • Chancellor to announce new jobs support package ahead of new Covid restrictions
    Rishi Sunak will detail 'the next stage' of the Jobs Support Scheme on Friday, ahead of new restrictions expected for the hospitality sector.
    10/8/2020 - 9:49 pm | View Link
  • More


Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News