Youtube Is Getting Rid Of Unskippable 30-second Ads

YouTube is killing one of its more obstrusive ad formats: The Google-owned video service said Friday that it was going to phase out unskippable 30-second preroll ads by next year. British advertising magazine Campaign was first to report the news Friday, noting that the site would still offer shorter preroll ads that can’t be skipped...

Topics:  google-owned   campaign   youtube   rid   ads   unskippable 30-second   preroll   
BING NEWS:
  • YouTube is ditching its 30 second adverts that can't be skipped
    As part of that, we've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.' The move may also force ad firms to become more creative in their attempts to market ...
    02/21/2017 - 9:51 pm | View Link
  • YouTube Getting Rid Of Unskippable 30-Second Ads
    Google plans to end the unskippable 30-second ads on YouTube in 2018 and will continue with the shorter ad formats. "We're committed to providing a better ads experience for users online. As part of that, we've decided to stop supporting 30-second ...
    02/20/2017 - 11:49 pm | View Link
  • YouTube makes decision to get rid of 30-second unskippable ads
    YouTube has made the decision to get rid of its 30-second “unskippable” ads it uses within the site, the new move is set to take place from 2018. The plan was confirmed to the BBC’s Newsround programme by Google, it said it wanted to focus on ...
    02/20/2017 - 11:00 am | View Link
  • YouTube kills 30-second unskippable ad offering
    YouTube is set to remove unskippable 30-second ads from its platform in 2018. Despite getting rid of longer-format unskippable advertising, the 15-second and 20-second formats will remain. According to Campaign, the platform will promote its ...
    02/19/2017 - 11:05 pm | View Link
  • YouTube to end 30-second adverts you can't skip
    Well, YouTube has announced that from 2018 it will be getting rid of 30-second adverts you can't skip. A Google spokesperson told us: "We've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for ...
    02/18/2017 - 1:29 am | View Link
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    Looking up directions on Google Maps is a little clunky on the desktop. You have to select your starting location, your destination, and your method of transport. But ...
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    Cancer is the worst. And, maybe thanks to Movember and pink consumer goods, we’re all extremely aware. Too aware. Because we’ve gotten it drilled into our heads ...
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