On May 10, 2019, the famed YouTube beauty influencer Tati Westbrook posted a 43-minute video that forever changed the course of internet culture. The video, titled “BYE SISTER,” was a takedown of Westbrook’s fellow beauty influencer James Charles, who had, until that point, been her close friend. In the video, Westbrook said her feelings were hurt because Charles promoted a hair care vitamin that was a competitor to one Westbrook sold.

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