Comment on Ex-CEO Howard Schultz Says Starbucks Needs to Refocus on Coffee as Sales Struggle

Ex-CEO Howard Schultz Says Starbucks Needs to Refocus on Coffee as Sales Struggle

Former Starbucks CEO Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales. In a LinkedIn post published over the weekend, Schultz said many people had reached out to him after Starbucks reported weaker-than-expected quarterly sales and earnings last week. [time-brightcove not-tgx=”true”] The Seattle coffee giant said revenue dropped 2% in the January-March period as store traffic slowed around the world.

 

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