(SAN FRANCISCO) — The dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online. On Monday, the company backtracked and apologized for billboards that bore the message “You know full well a vow of celibacy is not the answer” juxtaposed against an introduction to “the new Bumble.” The app launched a brand redesign in April in hopes of reviving user interest, which had been lagging. [time-brightcove not-tgx=”true”] Women on social media castigated the company for suggesting celibacy isn’t a valid personal choice.
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DAVID HAMILTON / AP, Time: Business
Tue, 05/14/2024 - 3:54pm
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