Gene KimChinese brands are becoming increasingly popular overseas, with western consumers increasingly looking to the country's companies for the newest product innovations. While many huge Chinese brands are unknown outside of China, several are now competitive on the world's stage. On Tuesday, the first "BrandZ Top 30 Chinese Global Brand Builders" report was released by advertising holding company WPP, its research firm Kantar Millward Brown, and Google, ranking the most powerful Chinese export brands.