• Adrian Grenier enjoys anonymity on empty slopes at Sundance
    Seattle Post-Intelligencer, 01/27/2015 - 7:55am

    Three ski resorts loom over Park City, and while most out-of-towners are holed up in movie theaters catching the Sundance offerings, local residents and the savviest visitors —including Grenier — are out in the snow, catching some wide-open runs. "Everyone's so caught up in the movies and the dinners and the parties and the gifting suites that I think the nature that surrounds the event — the snowboarding, the skiing — is kind of an afterthought," said Shaun Neff, founder of Neff active wear. Neff sponsored his namesake terrain park as a tribute to the mountain where he built his brand, and continues to support aspiring snowboarders during the Sundance festival. Besides outfitting performers with snow-ready clothes and hats, he also invites celebrities to learn to ride with his team of professional boarders.

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