This Associated Press video was presented at this week's SPORTEL conference in Rio and starts with a simple question, "are you adapting?" From there the video takes us on a journey through sports programming and advertising and how those mediums are becoming ever more mobile and social. Some of the numbers are staggering, such as how social media discussion of certain brands grew nearly 1500% after ads for those companies ran during the Olympics.
Similar Stories to The 2012 Olympics Completely Changed How We Consume Sports on Bing News
Cork Gaines, Business Insider
Fri, 03/15/2013 - 9:39am
BING NEWS:
- Binge-eating ruined my life — then I received a life-changing diagnosis
Last year, however, Catri received a diagnosis that changed her entire viewpoint on her eating disorder ... But in my head, I think I’ll never have this meal again – which is completely irrational.
05/3/2024 - 6:59 pm | View Link - More
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