Adidas Adidas' Speedfactory in Atlanta is open, producing shoes like the new AM4NYC limited collection. The factory is completely automated, and designed to be able to speedily produce limited runs of customizable product or replenish the hottest product selling quickly during the same season. Adidas said it can get a shoes to market three times faster in a Speedfactory than with traditional means. The Atlanta location is Adidas' second Speedfactory, with the first in Germany.