Stories Related to Advertising: Hot Wheels Hits The Road To Reach Its Fans

GREGORY SCHMIDT, NY Times: Art & Design
Sun, 05/20/2018 - 3:47pm

Advertising: Hot Wheels Hits the Road to Reach Its Fans

As part of an effort to stay connected with people in the digital age, Mattel is sponsoring a nationwide search for a custom vehicle that can be a model for a 50th anniversary Hot Wheels car.

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