Similar Stories to After 21 Years, Pepsi Center To Be Renamed Ball Arena As Part Of New Partnership on Bing News

So long Pepsi Center. Beginning Thursday, the home of the Denver Nuggets and Colorado Avalanche will be known as Ball Arena as part of a multiyear global partnership between Ball Corporation and Kroenke Sports and Entertainment. In addition to the local naming rights, the partnership includes sustainable and environmentally friendly elements that will be established at Ball Arena, SoFi Stadium (Los Angeles Rams) and Emirates Stadium in London (Arsenal). “The partnership was founded on a shared vision to advance sustainability in sports and entertainment by strengthening in-venue aluminum recycling, providing fans with a more environmentally friendly fan experience and showcasing aluminum beverage packaging as the most sustainable choice,” said a press release from Ball. The nature of the deal, across three separate venues, is unprecedented for KSE.

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