Similar Stories to Apple Is Making Watches As Fast As It Can on Bing News

Alex Fitzpatrick, Time: Business
Mon, 04/27/2015 - 2:57pm

Apple is desperately trying to make enough Apple Watches to meet demand, according to CEO Tim Cook. “Right now, demand is greater than supply, so we’re working hard to remedy that,” Cook said of the Apple Watch in an earnings call Monday. Cook’s comments came after Apple Chief Financial Officer Luca Maestri told Bloomberg the company is “working very, very hard to catch up from a supply standpoint — “keep in mind this is not only a new product but it’s an entirely new category.” Apple didn’t give an official count for how many Apple Watches it has sold so far, but one estimate by research firm Slice Intelligence says shoppers pre-ordered 1.7 million units. The Apple Watch launch has been an unusual one for the company.

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