There exists an abundance of college football bowl games and no lack of title sponsors, but are brands getting real value for the price they are paying to attach their names to all of these postseason match-ups?
Darren Heitner, Contributor, Forbes
Sun, 12/28/2014 - 12:07pm
There exists an abundance of college football bowl games and no lack of title sponsors, but are brands getting real value for the price they are paying to attach their names to all of these postseason match-ups?