Before their buzz was usurped in the past year by so-called native advertising that's designed to look like editorial content, engagement ads were touted by some as the next big thing in online advertising. The idea was that an engagement ad would prompt people to play a game or contest, take [...]
Similar Stories to In Bid To Make Online Ads More Engaging, True[x] Taps Power Media Trio For Board on Bing News
Robert Hof, Contributor, Forbes
Wed, 04/16/2014 - 10:27pm
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