Similar Stories to Can You Turn Breakthrough Innovation Into Project Management? on Bing News

Urko Wood, Biz Journals
Mon, 08/15/2022 - 1:00am

What’s the difference between project management and new product/service innovation? I think most people would say that the biggest difference is that, with innovation, companies have to figure out what their target customers want/need in addition to figuring out how to deliver those results. The Jobs-to-Be-Done (JTBD) innovation approach enables firms to excel at innovation because it helps them discover what the target customer wants to accomplish and how they measure success with a rigor that…

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