As N.B.A. TV Deal Nears, Warner Bros. Discovery Is on the Outside The company’s TNT channel and the N.B.A. have long been inextricably linked, but that may end after next season. Plus, Charles Barkley is retiring. 06/16/2024 - 10:40 am | View Link
Why Netflix, Paramount, HBO, Disney, Warner Bros. and Other Premium Streamers Are Cutting Back Marketing Budgets Recent findings from EDO Ad EnGage found that, for the first five months of 2024, premium streaming platforms such as Netflix, Paramount, Disney, and Warner Bros. have reduced their national TV ... 06/16/2024 - 2:00 am | View Link
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’ Big media companies are facing significant headwinds in the industry's current "upfront" market, with advertisers pulling back on commitments ... 06/13/2024 - 9:23 am | View Link
Weekly Cable Ratings: With NBA Playoffs Finished, Fox News Retakes Primetime Crown With the NBA playoffs completed, Fox News Channel repositioned itself atop cable’s primetime programming chart last week while maintaining its nearly yearlong winning streak in total day. 06/13/2024 - 3:55 am | View Link
Warner Bros. Discovery Should Be Calling Paramount Every Day About Buying CBS Acquiring CBS would give WBD a massive infusion of new sports rights, and would be fairly easy to stomach for U.S. regulators. Is anyone going to end up buying Paramount Global? The odds are ... 06/12/2024 - 8:08 am | View Link