Stories Related to Comscore: Facebook Now Serves One Third Of Online Ads In U.s.

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook.

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