The next big thing is getting smaller and smaller. Historically, our social media experience been chained to the first-screen browser and the one News Feed to rule them all. We've seen saturated with bloated content from overpopulated streams. We've been bombarded with updates and notifications from friends and family we love, pages we Like, accounts we follow, colleagues we connect with, and acquaintances that can't even remember where we knew them from—we just couldn't keep up.