NEW YORK (TheStreet) -- Google is considering participating in a bid for troubled Internet search pioneer Yahoo!, according to a published media report. Google has held talks with at least two private-equity firms about helping them to finance a purchase of Yahoo!'s core business, according to the report, published Saturday on The Wall Street Journal's Web site. Citing an anonymous source familiar with the situation, the report said discussions are at an early stage and that participants have yet to make a formal proposal. ... Click to view a price quote on GOOG. Click to research the Internet industry.
Senh: Google did get their start with Yahoo when the web directory used it as their third-party search engine. Yahoo is mainly a content company nowadays, but they're still the second largest search engine in the search market. Owning Yahoo and replacing Bing, which Yahoo currently uses for search, with their own search engine would make Google even more dominant in search. It's insurance against Bing (Microsoft). Expect a bidding war between Google and Microsoft.
