Google reported earnings yesterday and for the fifth quarter in a row cost-per-click declined, in year-over-year terms. The CPC for the fourth quarter was down 6 percent compared to the same quarter a year prior, but it was up 2 percent compared to the third quarter, indicating that the free-fall in Google's CPC may have stabilized.
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Wed, 01/23/2013 - 6:53am
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