Similar Stories to Google Cost-per-click Fell— Again on Bing News

Alex Cocotas, Business Insider
Wed, 01/23/2013 - 6:53am

Google reported earnings yesterday and for the fifth quarter in a row cost-per-click declined, in year-over-year terms. The CPC for the fourth quarter was down 6 percent compared to the same quarter a year prior, but it was up 2 percent compared to the third quarter, indicating that the free-fall in Google's CPC may have stabilized.

Topics: the cpc henry blodget click bi intelligence twitter google cost-per-click mobile quarter revenue cpcs searches percent desktop search compared spend

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