Similar Stories to Here's When You Should Buy Store-brand Food on Bing News

Libby Kane, Business Insider
Tue, 09/16/2014 - 12:03pm

Although millions of dollars in marketing is meant to convince you otherwise, store-brand products are often just as good as name-brand products and cheaper, too. That's why more informed shoppers are more likely to buy store-brand, according to a 2014 study from the University of Chicago's Booth School of Business, which found that chefs tended to buy store-brand foods and medical professionals tended to buy store-brand drugs.

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