Even as all sorts of questions swirl around last week’s initial public offering and this week’s release of a camera app that looks a lot like the camera app it paid $1 billion for last month, Facebook has taken its usual quiet stance, issuing as few public statements and offering as few public answers as possible to the questions that business journalists and tech bloggers have been asking. It’s a tried-and-true public relations tactic: While startup companies crave the kind of exposure that can cost hundreds of thousands of dollars in payments to public relations firms, established tech players often pick and choose when they speak, if they choose to speak at all. None of Facebook’s top executives, including founder Mark Zuckerberg, gave interviews last Friday as the company became the third-largest IPO in history, and none have publicly commented as shares slid this week.
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Dave Copeland, ReadWriteWeb
Fri, 05/25/2012 - 10:04am
Topics: it s mark zuckerberg abc news many mark shapiro srs-tech pr as bigger companies have more pr options chief operating officer sheryl sandberg harvard business school sandberg s ipo mbas for frank strong vocus barbara bates ceo eastwick macworld youtube changing dynamics paul kenjora awarelabs almost lead shutterstock facebook as pr pr sandberg apple steve jobs bates the quiet tech companies public company work relations media week founder questions startup covered choose spike offering billion gave answer email camera friday teams speak communications executives agencies startups
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