Similar Stories to Improving Investor Behavior: Managing Your Fears on Bing News

Steve Booren, Denver Post: Business
Sun, 10/21/2018 - 5:00am

Shark Week is among the longest running and most popular cable programs in history. First appearing 30 years ago in 1988, the show has since been watched and celebrated by millions. Why would a program about sharks and their danger be so popular? I think it plays on the emotion of fear, and more interestingly, people’s desire to be a little bit scared. This is quite the paradox: some people enjoy engaging in an activity designed to make them uncomfortable.

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