KFC executive says chain going through 're-Colonelization' NEW YORK (AP) — Kentucky Fried Chicken is channeling Colonel Sanders to revive its business. For years, the chain's sales slumped as rivals like Chick-fil-A thrived. [...] parent company Yum Brands Inc., which also owns Taco Bell and Pizza Hut, says KFC's sales at established locations have now climbed for six straight quarters. The company attributes the improvements in part to its ad campaign, featuring comedians Darrell Hammond and Norm Macdonald playing its bespectacled founder. Here's what Kevin Hochman, KFC's chief marketing officer for the U.S., said in an interview: Young people are growing up with distrust in institutions, distrust in big brands. The colonel wanted no bald spots on his chicken. [...] 70 percent of the market is strips, nuggets and sandwiches — which we don't have much of a presence in.
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