From new marijuana strains for the holidays to gift sets and pot-and-pumpkin pies, the burgeoning marijuana industry in Colorado is scrambling to get a piece of the holiday shopping dollar. Dispensaries in many states have been offering holiday specials for medical customers for years — but this first season of open-to-all-adults marijuana sales in some states means pot shops are using more of the tricks used by traditional retailers to attract holiday shoppers. The sets include the edible-pot maker's new Mighty Mint cookie, a pot-infused confection new for the holiday shopping season, along with marijuana-infused salves for muscles sore from the ski slopes. For the shopper who wants to give pot but doesn't know how the recipient likes to get high, Colorado's 300 or so recreational dispensaries so far have been able to issue only handwritten gift certificates. Just this month, a Colorado company started offering pot shops a branded gift card they can sell just like other retailers. Some dispensaries are highlighting some non-cannabis gift items — things like T-shirts, rolling papers and lotions made with legal herbs. The sets are for shoppers who want to give a taste of Colorado's new marijuana industry without breaking federal law by mailing it or taking it out of state.
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