Similar Stories to Nbc's $12 Billion Investment In The Olympics Is Looking Riskier on Bing News

In 2011, NBC paid a total of $4.38 billion for the rights to the next four Olympics. Three years later it bought another six for $7.7 billion. At the time, the deals looked to many like a sure thing. Now, they have started looking like they could end up being more of a burden than a boon.

Topics:  nbc   olympics   tv   billion   live   years   sports   
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