2008 Beijing Olympics | featured news

Usain Bolt ran his second fastest time ever and set an Olympic record in the 100-meter dash in Sunday’s XXX Summer Games (10.5/27). In fast nationals, last night’s 8 – 11 PM broadcast was down 9% from last Sunday but up 14% from the same second Sunday at the 2008 Beijing Olympics.

NBC is set to "break even" on its Olympics coverage, rather than lose money as previously expected, the head of NBCUniversal said Wednesday. The company had expected at one point to take a $200 million loss on the London Olympics. NBC paid $1.2 billion for the rights to show the games on TV and online in the U.S. It has said that it sold more than $1 billion in ads, breaking the record of $850 million set during the Beijing Olympics in 2008.

The Nielsen Co. said an estimated 32.6 million people watched Friday's opening ceremony, approaching the opening ceremony for the 2008 Beijing Games in viewer interest.