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India's Tata Nano, 'The World's Cheapest Car,' Struggles In Early Sales

India's Tata Nano, 'The World's Cheapest Car,' Struggles In Early Sales

When the Tata Nano - known as the world's cheapest car - zipped out of factories in 2009, it was praised as an example of Indian innovation in cost-cutting. It quickly became a cult hit, with its own Facebook travelogue journal and fast-selling counterculture T-shirts.

 

India's Tata Motors unveils the world's cheapest car

India's Tata Motors unveils the world's cheapest car

The tiny Nano car, being sold at a base price of $2,200, already has 1 million applicants for the 60,000 expected to roll out this year.

 

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