With loyalty comes success. Having loyal customers provides a business with a base to build off and that can lead to great things, but achieving loyalty is no easy feat.Amazon (NASDAQ: AMZN) has set a standard for pricing, service, and free shipping. Offering both of those has become a sort of basic standard for companies looking to build consumer loyalty and win customers away from the digital giant.Consumers expect brands to provide frequent discounting (71%) and free shipping (58.4%) in order to earn their loyalty, according to Yotpo's 2018 State of Consumer Loyalty survey.
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newsfeedback@fool.com (Daniel B. Kline), The Motley Fool
Thu, 09/20/2018 - 4:03am
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