Similar Stories to The Quiet Death Of The Tech Company Mascot on Bing News

Why doesn't the tech industry use mascots as much as other industries? The answer is more nuanced than you'd think. This story contains interviews with clinical associate professor of marketing at New York University, Sunder Narayanan; professor of marketing at the University of Montana, Jakki Mohr; and illustrator and designer, Kevan Atteberry.Read Full Story

Topics:  new york university   sunder   narayanan   montana   jakki   mohr   atteberry   read full story   tech   mascot   professor   marketing   
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