Similar Stories to Roku Os Home Screen Is Getting Video Ads For The First Time on Bing News

Scharon Harding, Ars Technica
Mon, 04/29/2024 - 2:08pm

Enlarge (credit: Roku) Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an alarming trend in the streaming industry that sees ads increasingly forced on viewers. As spotted by The Streamable, during Roku's Q1 2024 earnings call last week, Wood, also the company's founder and chairman, boasted about the Roku OS home screen showing users ads "before they select an app," avoiding the possibility that they don't see any ads during their TV-viewing session.

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Topics:  enlarge   roku ceo anthony wood   roku s   the streamable   roku's q1   tv-viewing   read   comments   roku    roku    wood   roku os   wood   video ads   streaming   plans   app   
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