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The Economist: Business, The Economist
Thu, 01/22/2015 - 8:23am

VICTOR HUGO once said that “nothing can stop an idea whose time has come”. He failed to add that a lousy product launch can delay it. In the first decade of this century it seemed that frugal innovation’s time had indeed arrived: to meet surging demand from new consumers in emerging economies, innovative firms in those countries were stripping products of their fripperies and cutting their cost drastically.

Topics: victor hugo tata motors frugal innovation do more navi radjou jaideep prabhu cambridge university s judge school business profile tata nano cheap world time car emerging

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