This year, a few pure souls might celebrate a freegan Christmas. Some will opt for a "Buy-Nothing" holiday. Others still will pull off a DIY Hanukkah. The vast majority of people who have some disposable income, however, will do what all the glossy store catalogs implore this time of year and "SHOP NOW." Even among those who think that Black Friday insanity, and holiday consumerism in general, are terrible, the default setting during December is to buy things.